Privacy Policy

1. Who We Are

byWaqas is a web design and digital marketing service based in Hampshire, UK. This policy explains how we handle personal data we collect via this website and through our client relationships. Contact: hello@bywaqas.com.

2. Information We Collect

We may collect the following data:

• Contact information — name, email address, phone number submitted via our contact forms.
• Project details — information about your business and project you share with us.
• Usage data — pages visited, referral source, browser type, device type and IP address (via our analytics and tracking systems).
• UTM parameters — campaign, source, medium and keyword data attached to links you click before reaching our site.
• Cookies — see Section 6 below.

3. How We Use Your Data

• To respond to enquiries and provide the services you request.
• To send project updates, invoices and relevant communications.
• To understand how visitors find and use our website so we can improve it.
• To measure the performance of our advertising campaigns.

4. Legal Basis for Processing

We process personal data on the basis of legitimate interests (responding to enquiries, improving our service) and contract performance (for existing clients). Where we use analytics cookies, we rely on your consent.

5. Data Sharing

We do not sell your personal data. We may share it with:

• Google — for Google Analytics 4 and Google Ads reporting (anonymised where possible).
• Email service providers — to send you communications you have requested.
• Authorities where required by law.

6. Cookies

Our website uses the following types of cookies:

You can decline non-essential cookies via the consent banner when you first visit the site, or by adjusting your browser settings.

7. Data Retention

Enquiry and lead data is retained for up to 2 years. Client project data is retained for 6 years in line with UK accounting requirements. You can request deletion at any time (see Section 8).

8. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Object to or restrict processing.
• Lodge a complaint with the ICO (ico.org.uk).

To exercise any of these rights, contact us at hello@bywaqas.com.

9. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.