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Terms & Conditions

Please read these terms carefully before using our services.

Last updated: 14 August 2026

1. Agreement to Terms

By engaging the services of byWaqas ("we", "us", "our", "the Company"), you ("the Client", "you") agree to be bound by these Terms and Conditions. These terms apply to all website design, development, SEO, Google Ads management, hosting, maintenance and any other digital services provided, whether quoted verbally, in writing, by email or via an online proposal. If you do not agree with any part of these terms, please do not proceed with our services.

2. Definitions

  • "Services" — web design, development, SEO, Google Ads/paid advertising, hosting, maintenance and related digital work we provide.
  • "Deliverables" — the websites, code, designs, content, reports or other outputs produced as part of the Services.
  • "Third-Party Services" — any software, platform, plugin, hosting provider, payment gateway or online tool not owned by us that is used to deliver the Services.
  • "Website" — this website (byWaqas) and, where relevant, any website we build, host or maintain for a Client.

3. Services

We provide web design, web development, mobile/app development, search engine optimisation (SEO), Google Ads management, website hosting and ongoing maintenance/support, among other digital services. The specific scope of work, deliverables, timelines and price for each project are agreed in writing (via a proposal, quote, email confirmation or signed agreement) before work begins. Any work requested outside that written scope is treated as a change request under Section 12.

Quotes and proposals are valid for 30 days from the date issued unless stated otherwise, and prices may be revised after this period.

4. Payment Terms & Deposits

Unless agreed otherwise in writing:

  • A deposit of 50% of the project fee is required before project work commences. Deposits secure our time and resource allocation and are non-refundable once work has started, except where we fail to deliver as described in Section 17.
  • The remaining balance is due upon project completion and before delivery of final files, source code, login credentials or before the site is made live.
  • Monthly retainer fees (maintenance, SEO, Google Ads management, hosting) are invoiced in advance and payable within 14 days of the invoice date.
  • Ad spend for Google Ads or other paid advertising platforms is separate from our management fee and is paid directly to the advertising platform by the Client unless we expressly agree to handle it on your behalf.
  • Late payments may incur interest at 8% above the Bank of England base rate and we reserve the right to pause work, suspend hosting or restrict access to the Website until payment is received.
  • All deliverables (including source code, designs and hosting access) remain the property of the Company until the associated invoice is paid in full.

5. Third-Party Services, Tools & Accounts

Delivering our Services often involves Third-Party Services, which may include:

  • Hosting providers and server infrastructure.
  • Domain name registrars.
  • Google Analytics, Google Search Console, Google Ads, Google Business Profile and Google Tag Manager.
  • Meta (Facebook/Instagram) Business Manager and advertising accounts.
  • Content management systems, themes, plugins and page builders.
  • Payment gateways (e.g. Stripe, PayPal) for e-commerce or booking functionality.
  • Email delivery, email marketing and CRM tools.
  • Stock photography, font and asset libraries.

Where a Third-Party Service carries its own subscription, licence or usage fee (for example premium plugins, hosting renewals, domain renewals or ad platform costs), this is payable by the Client and is separate from our fees unless explicitly included in your package. We are not responsible for outages, price changes, feature changes or policy/terms changes made by any Third-Party Service provider, nor for any loss arising from them. Where accounts (e.g. Google Ads, Google Analytics, hosting) are created in the Client's name, the Client is the account owner and is responsible for keeping their own login credentials secure; where accounts are created under our own agency accounts for management purposes, access can be transferred to the Client on request once fees are settled in full.

6. Cookies & Tracking Technologies

This Website uses cookies and similar tracking technologies (such as pixels and local storage) to operate correctly, remember your preferences, understand how visitors use the site and measure the performance of our marketing campaigns. A full breakdown of the specific cookies we use, their purpose and how long they last is set out in our Privacy Policy.

Where we design, build or manage a website on a Client's behalf, we may configure a cookie consent banner, analytics tracking (e.g. Google Analytics), advertising pixels (e.g. Meta Pixel, Google Ads conversion tracking) and similar tools as part of the agreed scope. We will use reasonable care to configure these in line with current cookie law guidance, but the Client remains ultimately responsible for their own website's ongoing legal compliance (including cookie consent, content and data collected via their own forms) once the site has been handed over, unless an ongoing compliance/maintenance service has been separately agreed.

7. Data Protection & Storage

In the course of providing our Services we may collect and store personal and business data, including:

  • Contact details, enquiry and project information you provide to us.
  • Website analytics and visitor data collected via tracking tools.
  • Login credentials, hosting details and content you supply for your project.
  • Invoicing and payment records, retained for statutory accounting periods.

This data is stored securely using reasonable technical and organisational measures, and may be held on our own systems or via reputable Third-Party Services (e.g. hosting servers, cloud storage, email and analytics providers) located in the UK, EU or elsewhere as disclosed in our Privacy Policy. Where we process data on a Client's behalf (for example, data submitted through a Client's website contact forms), we act as a data processor and the Client remains the data controller responsible for having their own privacy policy and lawful basis for collecting that data. For full detail on what personal data we collect about you, why, how long it is kept and your rights, please see our Privacy Policy, which forms part of these Terms by reference.

8. Intellectual Property

Upon receipt of full payment, all custom design and code created specifically for your project transfers to you. We retain the right to display completed work in our portfolio, case studies and marketing materials unless otherwise agreed in writing. Third-party assets used in your project (fonts, plugins, themes, stock images, icon sets) remain subject to their own licences and may not be resold or reused outside your project without the appropriate licence. Any proprietary tools, frameworks, boilerplate code or processes we use to deliver your project remain our intellectual property.

9. Hosting, Domains & Access Credentials

Where we arrange hosting or domain registration on a Client's behalf, we will make reasonable efforts to notify the Client ahead of renewal dates, but the Client is responsible for ensuring renewal payments are made on time. We are not liable for service suspension, downtime, or loss of a domain name resulting from late or missed renewal payments. Login credentials, admin access and source files are provided to the Client on request, subject to all outstanding invoices for the relevant project being paid in full.

10. Client Responsibilities

You agree to:

  • Provide timely feedback, content and approvals as required — delays in providing these may extend agreed project timelines.
  • Ensure you have the rights to any content (text, images, logos, trademarks) you supply for use in your project.
  • Keep your own account credentials (hosting, domain, Google, social media, payment gateways) secure and confidential.
  • Not use our Services, or any website/system we build, for unlawful, harmful, defamatory or misleading purposes.

11. Revisions & Changes

Project proposals include a stated number of revision rounds. Additional revisions, or changes to scope, features or design direction outside the agreed brief, will be quoted and billed separately before work on them begins.

12. Website Maintenance & Support

Ongoing maintenance, security updates, backups and technical support are only included where covered by a separately agreed maintenance plan or retainer. We do not guarantee uninterrupted or error-free operation of any website, as this depends in part on Third-Party Services (e.g. hosting providers) outside our control. Cleanup of a hacked, malware-infected or third-party-caused issue on a site not covered by an active maintenance plan will be quoted and billed separately.

13. Confidentiality

Both parties agree to keep confidential any non-public business, technical or financial information shared during the course of the engagement, and not to disclose it to third parties except where required to deliver the Services, or where disclosure is required by law.

14. Warranties & Disclaimers

Our Services are provided with reasonable skill and care, but are otherwise provided "as is". We do not guarantee that any website, application or integration will be entirely free of bugs, or that any Third-Party Service it relies on will remain available or unchanged. We do not guarantee specific search engine rankings, traffic levels, advertising results or business/sales outcomes from SEO, Google Ads or other marketing services, as these depend on factors outside our control.

15. Limitation of Liability

To the maximum extent permitted by law, we exclude liability for any indirect, incidental or consequential loss, including loss of profits, revenue, data or business opportunity. Our total liability for any claim arising from our Services, however caused, is limited to the total fees paid by the Client for the specific service giving rise to the claim in the 12 months preceding the claim.

16. Force Majeure

Neither party is liable for delays or failures in performance resulting from circumstances beyond their reasonable control, including but not limited to internet or hosting outages, third-party platform failures, natural disasters, or changes in law.

17. Termination & Cancellation

Either party may terminate an ongoing retainer with 30 days' written notice. Project work may be terminated by either party in writing at any stage; in that event, work completed up to the termination date will be invoiced and payment remains due, and any deposit paid is non-refundable to cover time and resources already committed. We may suspend or terminate Services immediately, without refund, if invoices remain unpaid beyond 14 days of the due date or if these Terms are materially breached.

18. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

19. Changes to These Terms

We may update these Terms from time to time to reflect changes to our Services, Third-Party Services we use, or legal requirements. The "last updated" date at the top of this page reflects the most recent revision. Continued use of our Services after changes are published constitutes acceptance of the updated Terms. Existing written project agreements take precedence over this page for the specific project they cover.

20. Contact

If you have any questions about these terms, please contact us at hello@bywaqas.com. For questions specifically about how we handle personal data and cookies, see our Privacy Policy.

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